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CANDIDATE EMAIL AUTOMATION DISASTERS: THANKS, BUT NO THANKS

7/15/2020

 
Know what makes our industry look bad? Most candidate email automation
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Fix Your Recruiting Messages to Attract Diverse Candidates

6/23/2020

 
Want ads and recruiting copy need to be rethought and rewritten if organizations want to be more inclusive.
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3 Ways to Make Your Story Stand Out and Write Better Job Posts

3/19/2020

 
We’ve all been job seekers at some point. So what resonated with you most as a job seeker? 
It probably wasn’t a checklist of qualifications pulled from the job description. The best job posts invite candidates to consider their career experiences and goals — and how the role could help make their lives better. The purpose of a job post is to help candidates envision themselves in a role. And that requires putting yourself in the candidate’s position. ​
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Backstage with Katrina Kibben

3/12/2020

 
HCI went back to basics with Katrina Kibben, Founder of Three Ears Media and Writing Coach for Recruiters. Katrina will lead conference attendees through How to Write Better Job Postings: An Interactive Workshop on Day One of the event. She shared a few hints on improving job postings on our podcast, Nine to Thrive HR.
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CREATIVE JOB TITLE GUIDELINES

1/23/2020

 
 “A job title is the cheapest form of compensation.” 
“My manager encouraged me to come up with a more creative job title.” 
“We just use what we’ve always had.” 

I’ve heard it all when it comes to picking a job title. 
In 2009, when a lot of the first creative job titles appeared, I took one of the jobs. Social Media Ninja. I swear I’m not making that up. My team made a lot of jokes about what my next role could be – Samurai? Warrior? Sensei? The title was fun, but it left a lot of essential things to the imagination. Things like what I did and what my next job should be, for example. 
See, back then, job titles were one of the first employer brand activation strategies. While companies were starting to understand how to tell their stories, they were under the impression that creative job titles would make their jobs “stand out.”

​Read more at Fistful of Talent.

10 Places to Find US: 2019 HR Trends Edition

1/7/2020

 
"Katrina Kibben, founder and CEO of Three Ears Media, built a highly-successful firm dedicated to teaching recruiters to be better communicators and writers. But before embarking on entrepreneurship, she (like most of us) experienced gender bias and inequality. We were honored to feature her alongside Leslie Fisher, senior vice president of human resources and training at Red Roof Inn, Robin Stimac, VP of product management for Ultimate Software, and Rana Stanfill-Hobbs, director of insights at Ultimate Software, for an honest discussion about how to, 'Balance for Better: A Women in Leadership Panel.'”

​Read more here on the Ultimate Software blog.

Interview with Katrina Kibben, Three Ears Media: How to Break Tech Hiring Rules

1/7/2020

 
Katrina trains teams and individuals to use what she calls ‘Power Moves’ - being bold, looking at your context, and saying ‘no’ to what conventional hiring methods say you should do. “Instead of playing email roulette, it’s calling the person. It’s sending a box of doughnuts because you saw them tweeting something nice, and saying, ‘Let’s talk.’”

Listen to Katrina Kibben share some more rule-breaking recruiting advice in this podcast by OfferZen.

4 Tips for Writing Better Job Posts (Plus Before and After Examples)

6/26/2019

 
You have about 14 seconds to grab a candidate’s attention with your job posts. But the uncomfortable truth is, many job posts are not worth a second glance.

“People are straight up guessing,” says Katrina Kibben, CEO and founder of Three Ears Media. “We have never been taught how to write job postings. Honestly, most of us have never been handed a decent example.”

Katrina’s company is dedicated to helping recruiters write better job posts. After spending years helping Fortune 100 firms shape their brand content, she decided that every company deserves the tools to tell their story in a way that connects with candidates in a more human way.

“There are few things we can control when it comes to hiring,” Katrina says. “But the one thing we can control is how we ask.”

Read more on the LinkedIn Talent Blog here. 

Calling BS on Job Posts

5/8/2019

 
Get some quick advice on writing better job posts from Katrina Kibben on the New Yawk HR show. 
Listen now

Katrina kibben named top 100 hr tech influencer

4/24/2019

 
Here are 100 individuals who have shaped the world of HR technology—and are helping to determine its future.
see the Top 100 HR Tech Influencers
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  • Home
  • What We Do
    • Job Post Rewrites and Team Training
    • Rewrite Your Candidate Experience
    • HR Technology and Agency Partnerships
    • LinkedIn Profile Rewrite
    • Speaking
  • Resources
    • Store + Free Downloads
    • Recruitment Marketing Library
    • Blog
    • Subscribe
    • About
  • Contact Us