Katrina Kibben, Three Ears Media, joins the WTF 2020 Tour Bus. We’re finally getting some girl power on WTF 2020 AN INFLUENCERS’ GUIDE TO NAVIGATING THE SHIT SHOW. Katrina Kibben is the CEO and founder of Three Ears Media. She and her staff write job ads that don’t suck. How about that?
I think it would be hilarious to do something like this for HR and recruiting. It would probably be a little mortifying, too, when we all figure out how many of our practices are hundreds of years old. It surprised me when I started researching the first job postings.
Recruiters haven’t done every job they recruit. To compensate for lack of knowledge, they tend to give unintentional insight into what they’re looking for when they write the job posting. Even hiring managers with all the intel in the world give away the secrets without trying.
If you’re looking for the short answer about bundling benefits into your job postings, the answer is no – you don’t need to write about your benefits package in the job posting. If you’re here for the long haul, let us tell you a story.
In today’s episode we talk about mistakes so many leaders make when it comes down to Job description writing in hiring. How do you tangibly unpack the reality of what the position calls for day-day and make sure it’s implemented in the job description. Advice for young professionals/employees on how to explain who they are beyond the resume and so much more. I know for a fact you will enjoy it and embrace today’s episode!
Know what makes our industry look bad? Most candidate email automation
Want ads and recruiting copy need to be rethought and rewritten if organizations want to be more inclusive.
We’ve all been job seekers at some point. So what resonated with you most as a job seeker?
It probably wasn’t a checklist of qualifications pulled from the job description. The best job posts invite candidates to consider their career experiences and goals — and how the role could help make their lives better. The purpose of a job post is to help candidates envision themselves in a role. And that requires putting yourself in the candidate’s position.
HCI went back to basics with Katrina Kibben, Founder of Three Ears Media and Writing Coach for Recruiters. Katrina will lead conference attendees through How to Write Better Job Postings: An Interactive Workshop on Day One of the event. She shared a few hints on improving job postings on our podcast, Nine to Thrive HR.
“A job title is the cheapest form of compensation.”
“My manager encouraged me to come up with a more creative job title.”
“We just use what we’ve always had.”
I’ve heard it all when it comes to picking a job title.
In 2009, when a lot of the first creative job titles appeared, I took one of the jobs. Social Media Ninja. I swear I’m not making that up. My team made a lot of jokes about what my next role could be – Samurai? Warrior? Sensei? The title was fun, but it left a lot of essential things to the imagination. Things like what I did and what my next job should be, for example.
See, back then, job titles were one of the first employer brand activation strategies. While companies were starting to understand how to tell their stories, they were under the impression that creative job titles would make their jobs “stand out.”
Read more at Fistful of Talent.
Three Ears Media