Have you ever bought a car from a used-car lot? We automatically go in with a ton of preconceived notions because used-car salesmen are renowned for not telling the whole truth. The noise you hear every time you turn the car? It doesn’t matter as much to them as it does to you — because they don’t have to drive the car every day.
Oh, I’m not saying that all used-car salesmen are liars. I’m saying that their tactics of rushing people or overselling often make it feel like there’s some secret they’re trying to keep, something they don’t want us to know.
I get the same feeling when there’s a really long “About Us” section at the start of a job posting. I immediately feel like they are overselling this role, and I’m not sure why, but I don’t trust it. I’m not here for the features, and I wonder what you’re keeping from me.
Three Ears Media