CREATIVE JOB TITLE GUIDELINES
“A job title is the cheapest form of compensation.”
“My manager encouraged me to come up with a more creative job title.”
“We just use what we’ve always had.”
I’ve heard it all when it comes to picking a job title.
In 2009, when a lot of the first creative job titles appeared, I took one of the jobs. Social Media Ninja. I swear I’m not making that up. My team made a lot of jokes about what my next role could be – Samurai? Warrior? Sensei? The title was fun, but it left a lot of essential things to the imagination. Things like what I did and what my next job should be, for example.
See, back then, job titles were one of the first employer brand activation strategies. While companies were starting to understand how to tell their stories, they were under the impression that creative job titles would make their jobs “stand out.”
Read more at Fistful of Talent.
"Katrina Kibben, founder and CEO of Three Ears Media, built a highly-successful firm dedicated to teaching recruiters to be better communicators and writers. But before embarking on entrepreneurship, she (like most of us) experienced gender bias and inequality. We were honored to feature her alongside Leslie Fisher, senior vice president of human resources and training at Red Roof Inn, Robin Stimac, VP of product management for Ultimate Software, and Rana Stanfill-Hobbs, director of insights at Ultimate Software, for an honest discussion about how to, 'Balance for Better: A Women in Leadership Panel.'”
Read more here on the Ultimate Software blog.
Katrina trains teams and individuals to use what she calls ‘Power Moves’ - being bold, looking at your context, and saying ‘no’ to what conventional hiring methods say you should do. “Instead of playing email roulette, it’s calling the person. It’s sending a box of doughnuts because you saw them tweeting something nice, and saying, ‘Let’s talk.’”
Listen to Katrina Kibben share some more rule-breaking recruiting advice in this podcast by OfferZen.
Three Ears Media