“A job title is the cheapest form of compensation.” 
“My manager encouraged me to come up with a more creative job title.” 
“We just use what we’ve always had.” 
I’ve heard it all when it comes to picking a job title. 
In 2009, when a lot of the first creative job titles appeared, I took one of the jobs. Social Media Ninja. I swear I’m not making that up. My team made a lot of jokes about what my next role could be – Samurai? Warrior? Sensei? The title was fun, but it left a lot of essential things to the imagination. Things like what I did and what my next job should be, for example. 
See, back then, job titles were one of the first employer brand activation strategies. While companies were starting to understand how to tell their stories, they were under the impression that creative job titles would make their jobs “stand out.”

​Read more at Fistful of Talent.

Katrina trains teams and individuals to use what she calls ‘Power Moves’ - being bold, looking at your context, and saying ‘no’ to what conventional hiring methods say you should do. “Instead of playing email roulette, it’s calling the person. It’s sending a box of doughnuts because you saw them tweeting something nice, and saying, ‘Let’s talk.’”

Listen to Katrina Kibben share some more rule-breaking recruiting advice in this podcast by OfferZen.