How to fix your job postings to attract more applicants

If you’re struggling to get qualified applicants to apply to open roles, your job postings are probably to blame.

“Job seekers deserve someone to sit down and write 250 words that tell you exactly what they’re looking for,” said Katrina Kibben, founder and CEO of recruiting and bias training platform Three Ears Media, at the annual HR Transform conference on Monday in Las Vegas. “Every time we put an ask out there, there’s someone with a dream on the other side and they deserve to be seen.”
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Employees want to be able to visualize the job they’re being asked to do and clearly understand the expectations of the role if they plan to put in the work to make a career leap, Kibben says. However, job postings are typically too long, convoluted and filled with “lies and cliches,” they say.

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