I help companies write better job posts for a living. Here's how your business can improve its listings and attract a wider pool of talented candidates.

This as-told-to essay is based on a conversation with Katrina Kibben, founder and CEO of Three Ears Media, a copywriting firm that teaches recruiters how to write better job posts. It has been edited for length and clarity. 

My company does copywriting for recruiting. We teach recruiters to write, specifically job posts. I am getting more calls than ever from employers realizing how fundamental a job post is and that they need to know how to write one.

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