Imperfect Action 038: Katrina Kibben: Better Recruiting Through Better Writing

"The way you tell a story matters." 

Katrina Kibben discusses the importance of good writing for increasing the quality of responses – whether for recruiting new employees or marketing products and services. She also shares two key approaches for entrepreneurial success, the importance of evolving the vision for the business, and two big downsides to venturing on your own.  ​

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