Feelings Cannot Be Automated in Recruiting

Back in 2010, just about every headline had something to do with replacing the recruiter with a machine. Everyone wanted recruiting to be automated, with artificial intelligence taking the reins and leaving recruiters behind in the past. 

Recruiters were out. Machines were in.

And chatbots were born. They were supposed to get smarter as more people interacted with them, popping up to say hello as soon as someone clicked on your website. You could ask them just about anything, and they’d search for keywords in an attempt to answer your questions.
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But at the end of the day? People prefer people. That’s why people still dial zero for an operator when met with a robot on the other end of a phone call. 

read the full article on ere media