Creating Employer Brand Content You Want To Share
Writing world-class ad copy without a million dollar budget isn't rocket science. It's about knowing who you're writing for, then tailoring your story according to what matters to them.
This class will help HR and recruiting leaders from companies of all sizes learn how to write a story that captures candidates. From creative copywriting strategies to translating stories into better recruitment copy that drives qualified candidate generation, you'll walk away with practical, applicable tips to become a better writer.
In this collaborative course, you'll spend 2 hours alongside 3 to 5 industry peers discussing key strategies to improve your recruitment copywriting skills.
- Advice for establishing a brand story and EVP without a 6-figure budget
- How to translate your story into careers site content
- Strategies for writing job ads that make candidates want to apply
- How to respond to reviews
Class scheduling is flexible and will be scheduled at your convenience after booking the course.
Course taught by Katrina Kibben
For large group training, please contact firstname.lastname@example.org.