Creating Your Employer Brand: Write Recruiting Content Worth Sharing
We hear it from people like you every single day. They say, "we have a great culture, but if you look at our career website and job content, you'd never know."
That is a missed opportunity.
Writing compelling employer brand copy doesn't require a million dollars and an army of consultants. It's about listening to stories, learning your recruiting voice, and writing something that makes the right people pay attention.
That's what we will teach you how to do during this class.
You'll look at candidates in a new light, learn how to tell your story in a sentence, and receive guidelines for taking your content from good to great. Bonus: you'll also learn how to find more qualified candidates, too.
We talk about practical advice centered in reality, not that fluffy stuff. No buzzwords allowed.
Our online training is not your typical "log-in and half-listen" e-learning for recruiting. You'll spend time writing alongside Three Ears Media Founder and CEO, Katrina Kibben, to create new content. We do the research, write the examples, and offer feedback live to improve your writing.
While we've banned bullets from job posts, we'll keep them here to give you a better idea of what we'll tackle in this training.
- Advice for establishing a brand story and EVP without a 6-figure budget
- How to translate your story into careers site content
- Writing better job postings that make candidates want to apply
- And more. Can't spill all the goods here.