Recruitment

​Marketing

​Persona.

Knowing where to look is the first step. 

What Is a Recruitment Marketing Persona?

Recruitment marketing strategy shouldn't be a guessing game. Before spending a dollar on promoting a job, you should know who you're recruiting, how they spend their time online and what messages will help you convert great people into quality candidates. However, few take that approach. They spray and pray, posting their jobs everywhere in hopes they fill the roles with a warm body - not the right candidate persona. 

That's where our custom recruitment marketing personas come in. We do in-depth research to provide a specific, actionable recruitment marketing plan that will tell you the motives and passions of your ideal candidate personas, digital channels where they search for jobs and specific creative and messaging strategies that will convert.